eCommerce Marketing

Brancheneinblicke zum Thema Marketing im E-Commerce

Im Zeitalter des digitalen Handels hat sich das Marketing grundlegend verändert und sich den neuen Anforderungen und Chancen des E-Commerce angepasst.

Der E-Commerce hat die Art und Weise, wie Unternehmen ihre Produkte und Dienstleistungen bewerben und verkaufen, radikal transformiert. Der Erfolg im Online-Handel hängt nicht nur von der Qualität der Produkte und Dienstleistungen ab, sondern auch von einer effektiven und zielgerichteten Marketingstrategie.

In dieser dynamischen und wettbewerbsintensiven Umgebung ist das Marketing im E-Commerce von entscheidender Bedeutung, um die Aufmerksamkeit der Kunden zu gewinnen, Conversions zu steigern und langfristige Kundenbeziehungen aufzubauen.

Kaufland Marktplatz: Ein tolles Portal für Ihre Produkte

Willkommen im Paradies für Online-Shopper und Händler! Der Kaufland Marktplatz bietet im E-Commerce ein atemberaubendes Einkaufserlebnis mit einer grenzenlosen Auswahl an Produkten. Egal, ob Lebensmittel, Haushaltswaren, Elektronik oder Mode – hier finden Sie wie bei Amazon alles in einem Onlineshop. Dazu die regionalen Angebote in den Filialen gleich mit im Überblick!

November 4, 2024
E-Commerce, Marketing

Von 0 auf 100: Mit Dropshipping ein online Geschäft aufbauen

Sind Sie bereit, ein online Geschäft aufzubauen? Mit der rasanten Entwicklung der Technologie hat die Welt des elektronischen Handels Unternehmern unendlich viele Möglichkeiten eröffnet. Eine der revolutionärsten Methoden Ihr Geschäft anzukurbeln, ist das Dropshipping.

August 16, 2023
E-Commerce, Marketing

Temu Marktplatz – eine neue Chance für Händler?

Der Temu Shop ist ein neuer Online-Marktplatz aus China, der darauf spezialisiert ist, Produkte für den Alltag zu Einkaufspreisen auch in Europa anzubieten.

Mai 4, 2023
E-Commerce, Marketing

Was bedeutet Omnichannel Marketing in 2023?

Die Frage, wie kann ich als Onlinehändler mehr verkaufen, ist das ständig zentrale Thema für Verkäufer. Die Anwendung von Omnichannel und Multichannel sind im Jahr 2023 aktueller denn je. Lesedauer: 7:08 min.

März 2, 2023
E-Commerce, Marketing, Omnichannel

Cyber Monday 2024: Tipps und Tricks für das größte Shopping-Event

Der Cyber Monday ist immer Ende November ein jährliches Ereignis, bei dem Online-Händler große Rabatte auf bestimmte Artikel anbieten. Er ist auch als "Schwarzer Freitag (Black Friday)" bekannt, weil viele online Deals am Thanksgiving-Tag bereits um Mitternacht beginnen.

September 12, 2022
Cyber Monday, E-Commerce, Marketing

Kosten im E-Commerce

Wie hoch sind die Kosten für ein E-Commerce-Business? Eine Übersicht der entstehenden Kosten, mit einem Vergleich, der die Versandkosten von renommierten Onlinehändlern aus Deutschland, Österreich und der Schweiz zeigt.

Mai 12, 2022
Vergleich Kosten E-Commerce

Kategorien

.wp-block-rank-math-toc-block nav ol{counter-reset:item;}.wp-block-rank-math-toc-block nav ol li{display:block;}.wp-block-rank-math-toc-block nav ol li:before{content:counters(item,".") ". ";counter-increment:item;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.cmplz-hidden{display:none !important;}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}.helpie-faq.accordions.custom-styles .accordion .accordion__item .accordion__header .accordion__title{color:#c97307;font-size:21px;letter-spacing:1px;}.helpie-faq.accordions.custom-styles .accordion .accordion__item .accordion__header{padding-top:5px;padding-right:15px;padding-bottom:5px;padding-left:15px;}.helpie-faq.accordions.custom-styles .accordion .accordion__item .accordion__body{padding-top:5px;padding-right:15px;padding-bottom:5px;padding-left:15px;}.helpie-faq.accordions.custom-styles .accordion .accordion__item{border-top-width:0px;border-right-width:0px;border-bottom-width:1px;border-left-width:0px;border-color:#44596b;border-style:solid;}.helpie-faq.custom-styles .accordion .accordion__item{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.helpie-faq.custom-styles .accordion__item .accordion__header .accordion__toggle .accordion__toggle-icons{color:#44596b !important;}.helpie-faq.custom-styles .accordion__header:after,.helpie-faq.custom-styles .accordion__header:before{background-color:#44596b !important;}.helpie-faq-form__toggle{padding-top:15px !important;padding-right:15px !important;padding-bottom:15px !important;padding-left:15px !important;}.helpie-faq-form__submit{padding-top:15px !important;padding-right:15px !important;padding-bottom:15px !important;padding-left:15px !important;}p .footer-link{color:#ff9d0a;font-size:17px;}p .footer-link:hover{color:#fff;}.sb_small-link{font-size:14px;}ul{margin-bottom:20px;}.elementor-49851 .elementor-element.elementor-element-7e5371b{--display:flex;--min-height:550px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--background-transition:.3s;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-49851 .elementor-element.elementor-element-7e5371b:not(.elementor-motion-effects-element-type-background),.elementor-49851 .elementor-element.elementor-element-7e5371b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var(--e-global-color-secondary);}.elementor-49851 .elementor-element.elementor-element-7e5371b,.elementor-49851 .elementor-element.elementor-element-7e5371b::before{--border-transition:.3s;}.elementor-49851 .elementor-element.elementor-element-4858710 img{height:250px;object-fit:cover;object-position:center center;opacity:1;transition-duration:1s;}.elementor-49851 .elementor-element.elementor-element-4858710:hover img{opacity:.5;}.elementor-49851 .elementor-element.elementor-element-891091e{--divider-border-style:dashed;--divider-color:var(--e-global-color-accent);--divider-border-width:1px;}.elementor-49851 .elementor-element.elementor-element-891091e .elementor-divider-separator{width:90%;margin:0 auto;margin-center:0;}.elementor-49851 .elementor-element.elementor-element-891091e .elementor-divider{text-align:center;padding-block-start:15px;padding-block-end:15px;}.elementor-49851 .elementor-element.elementor-element-891091e.elementor-view-stacked .elementor-icon{background-color:var(--e-global-color-primary);}.elementor-49851 .elementor-element.elementor-element-891091e.elementor-view-framed .elementor-icon,.elementor-49851 .elementor-element.elementor-element-891091e.elementor-view-default .elementor-icon{color:var(--e-global-color-primary);border-color:var(--e-global-color-primary);}.elementor-49851 .elementor-element.elementor-element-891091e.elementor-view-framed .elementor-icon,.elementor-49851 .elementor-element.elementor-element-891091e.elementor-view-default .elementor-icon svg{fill:var(--e-global-color-primary);}.elementor-49851 .elementor-element.elementor-element-c3bf42d > .elementor-widget-container{padding:0px 25px 0px 25px;}.elementor-49851 .elementor-element.elementor-element-c3bf42d .elementor-heading-title{color:var(--e-global-color-primary);font-size:26px;}.elementor-49851 .elementor-element.elementor-element-b9d436d > .elementor-widget-container{padding:0px 25px 0px 25px;}.elementor-49851 .elementor-element.elementor-element-b9d436d .elementor-widget-container{color:var(--e-global-color-text);font-size:18px;}.elementor-49851 .elementor-element.elementor-element-d547c61{--divider-border-style:dashed;--divider-color:var(--e-global-color-accent);--divider-border-width:1px;}.elementor-49851 .elementor-element.elementor-element-d547c61 .elementor-divider-separator{width:90%;margin:0 auto;margin-center:0;}.elementor-49851 .elementor-element.elementor-element-d547c61 .elementor-divider{text-align:center;padding-block-start:15px;padding-block-end:15px;}.elementor-49851 .elementor-element.elementor-element-92707ca > .elementor-widget-container{padding:0px 0px 5px 25px;}.elementor-49851 .elementor-element.elementor-element-92707ca .elementor-icon-list-icon{width:14px;}.elementor-49851 .elementor-element.elementor-element-92707ca .elementor-icon-list-icon i{font-size:14px;}.elementor-49851 .elementor-element.elementor-element-92707ca .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-49851 .elementor-element.elementor-element-92707ca .elementor-icon-list-item{font-size:14px;}