Discover the Kaufland marketplace: a variety of products and options at a glance!
Discover thousands of products from verified retailers in various categories. You can find and order your desired products with just a few clicks. Thanks to the clear user interface, you have all the information about the products at a glance and can easily compare them.
The Kaufland marketplace not only offers a large selection, but also unbeatable prices. With regular special promotions and offers, real bargains can be found. And best of all: orders are delivered to your home quickly!
Who is Kaufland Marktplatz?
The Kaufland marketplace has developed into an innovative platform for retailers. As part of the Schwarz Group, Kaufland is one of the largest retail companies in Europe. In 2021, Kaufland took over the Real.de marketplace and established Kaufland.de.
The modern marketplace offers a user-friendly environment in which both large brands and small local retailers can present their goods. This creates an interesting mix of well-known and unique products, making it easier for customers to find everything they need.
At the marketplace, you can not only buy food and household goods, but also fashion, electronics, toys and much more. The variety of goods on offer is impressive and appeals to a broad target group. Whether you’re looking for the latest tech gadgets or fresh food, the Kaufland marketplace has something for everyone. This makes shopping not only convenient, but also an experience, as you can always discover something new.
Another outstanding feature of the marketplace is the integration of verified merchants. Each merchant is carefully selected to ensure that customers receive high quality products and enjoy a safe shopping experience. This verification builds trust and allows customers to shop with confidence.
Sell as a retailer on Kaufland Marketplace
The Kaufland Marketplace offers online retailers an attractive platform for selling products at fair conditions. There is no contract period and retailers can place permitted items online free of charge and for an unlimited period of time.
Retailers even have the option of placing a link to their own online store.
Advantages for retailers:
- As a retailer, you gain access to 81 million online customers.
- Of these, 32 million visitors per month are only on Kaufland.de.
- Over 6400 product categories.
- Free product data translation.
- Multi-channel marketing and sponsored product ads.
- Takeover of payment processing.
- International fulfillment service.
How do I become a retailer on the Kaufland Marketplace?
To sell as a retailer on the Kaufland Marketplace, follow these steps:
Registration: Visit the Kaufland retailer info area ➚ and follow the instructions for registration. You will need a business license and an official EAN (GTIN) for your products.
Product data: Enter your product data by following the product data guidelines ➚. Ensure that the information is complete and correct.
Sales commissions: The sales commissions on the marketplace vary depending on the product category and are between 4% and 16%. Shipping costs and a monthly basic fee also apply.
5 marketplaces: With one registration you can sell on 5 marketplaces. Kaufland operates one marketplace each for Germany, the Czech Republic, Slovakia, Poland and Austria.
Payment processing: Kaufland offers payment processing in the respective national currency and an international fulfillment service for shipments to Germany, Slovakia and the Czech Republic.
Support: You receive personal 1st-level customer support in the respective national language.
Costs:
- Monthly basic fee: € 39.95 (plus VAT).
- Sales commissions: Between 4% and 16% of the sales price plus shipping costs.
- Basic fee + link: €49.90 per month (plus VAT), with link to the online store.
Use a fulfillment provider as a retailer
As a retailer, you can use Kaufland’s fulfillment service ➚ to process orders.
But perhaps you are already working with a fulfillment provider such as Subke GmbH?
Then you can still use Kaufland’s Marketplace and let the fulfillment service provider handle incoming orders and shipping.
To do this, the incoming orders must be retrieved from Kaufland. For this to work, you need an interface to the Kaufland Marketplace.
Retrieve incoming orders directly from Kaufland Marketplace
In e-commerce, you can use your online store or ERP system to directly retrieve incoming orders from Kaufland Marketplace.
Some store systems already offer a direct connection to Kaufland.
This is how Shopware Multichannel offers a connection option for 950 marketplaces worldwide, which allows the store to be integrated with the Kaufland marketplace.
For WooCommerce there is the M2E Kaufland Connect extension, which enables near real-time synchronization of inventory and orders.
With the Kaufland.de app for Shopify you as a retailer can list your products on Kaufland.de. The app makes it easy to manage orders and products directly from the Shopify admin area.
However, you can also use ERP systems to connect Kaufland.
Billbee enables the connection to Kaufland.de via an API. Orders, articles and customer data can be imported and processed further.
Weclapp also supports the connection to Kaufland.de. Orders are automatically synchronized with the Weclapp merchandise management system.
Plentymarkets offers integration with Kaufland.de so that orders and articles can be managed.
Xentral also supports the connection to Kaufland.de to manage orders and stock levels.
With the right connection between your system and the fulfillment center, incoming orders from Kaufland can be retrieved automatically. The items for the order are then picked, the package is packed and sent to the customer worldwide.
It is important that the stock is immediately updated by the logistics provider and fed back into the system after each order. This is the only way to avoid overselling, which can happen on busy days such as Christmas.
If there are oversales, the order may have to be canceled on Kaufland, which reduces the resale rate because the company cannot deliver the product to the customer.
Also make sure that your fulfillment provider and shipping service provider ensures a fast delivery time, which should be adhered to for good customer service.
Product variety on Kaufland marketplace
The variety of products on the Kaufland marketplace is truly impressive and offers something for every taste and need. From fresh food and household goods to electronics and fashion – the choice is almost unlimited.
Customers can choose from a variety of brands and products, which makes shopping both varied and exciting. This variety not only attracts shoppers, but also encourages competition among retailers, which often leads to better prices and offers.
Another notable feature of the product variety is the opportunity to discover local and sustainable products. The Kaufland marketplace offers regional goods in the stores that are not only fresh but also more environmentally friendly.
This gives customers the opportunity to make conscious purchasing decisions and support local businesses. The combination of quality and variety makes the Kaufland marketplace an excellent choice for environmentally conscious shoppers.
In addition to regular products, customers will also find seasonal offers and special products that are only available for a limited time. This dynamic product availability keeps the shopping experience exciting as there is always something new to discover.
Whether you are looking for the latest trends or everyday necessities, the diversity of the Kaufland marketplace inspires customers and encourages them to visit regularly. This is confirmed by the high number of visitors to the Kaufland.de site alone, with 32 million visitors per month.
Easy ordering of the best offers
Ordering on the Kaufland marketplace is extremely straightforward and secure. The user interface has been designed so that customers can easily navigate through the various categories and find the products they want.
The best offer is displayed based on the price, shipping costs and delivery time. Further offers are displayed below this offer. Once selected, the items can simply be added to the shopping cart. The entire ordering process is intuitive and guides users step by step through the individual phases, from product selection to payment processing.
Retailers can positively influence the placement of their products by writing an informative and correct product description, writing a meaningful title with 50 to 80 characters without special characters, assigning complete attributes, setting free-standing product images with a white background in high quality and paying attention to the selection of the right category.
If all the details are set correctly, the retailer benefits from the fact that the product ad is also displayed on Google Shopping and various Kaufland price comparison portals.
However, if important information about the product is missing, this product will not be displayed for sale on the marketplace. Kaufland offers a report for invalid products in which retailers can see which products are affected.
Order securely on Kaufland
Security is a top priority on the Kaufland marketplace. The platform uses advanced technologies to protect customers’ personal data.
Various payment methods are available for payment processing, including credit cards, PayPal, Klarna, prepayment and 0% financing via a bank.
In addition, the Kaufland marketplace offers a transparent overview of delivery options and costs. Customers can enter several addresses and select the desired address.
Customer service and right of return on the marketplace
Excellent customer service is an essential part of the Kaufland marketplace. The platform offers support for questions or problems that may arise during the shopping process. Customers can find an inquiry form directly for the product to contact customer service.
The inquiry is forwarded to the relevant retailer so that they can respond to inquiries and offer solutions within a maximum of 48 hours on working days. This simple and fast helpfulness ensures a pleasant shopping experience and creates trust in the platform.
Another important aspect of the Kaufland marketplace is the right of return. Customers can usually return products within a certain period of time if they are not satisfied with their purchase. These return options are clearly communicated on the website.
In addition to the right of return, the Kaufland marketplace also offers a warranty on some products. This means that customers are entitled to a repair, replacement or refund if a product is defective. This protection gives shoppers additional security and confidence in their purchasing decisions.
The direct customer service and transparent returns policy make the Kaufland marketplace a customer-friendly platform.
Returns processing for retailers on Kaufland Marketplace
As a retailer, you have 3 options for returns processing.
1) With the returns label program for Kaufland.de
As a retailer, you can create your own returns labels with your DHL returns contract.
2) Send individual message
If the customer opens the returns process, you can send them a pre-formulated message.
3) Open ticket
The customer can open a ticket and contact you directly as a retailer.
Reviews and testimonials on Kaufland Marktplatz
Customer reviews and testimonials play a crucial role in online shopping, and the Kaufland marketplace is no exception. The platform allows shoppers to share their opinions on the products they have purchased.
These reviews are invaluable to other customers as they provide insight into the quality and performance of the items. Potential buyers can make informed decisions about products that have been rated by other users.
The ability to leave reviews also promotes trust between buyers and sellers. Merchants operating on the Kaufland marketplace strive to offer high-quality products in order to receive positive feedback. This mutual responsibility ensures that the quality of the products remains high and customer satisfaction is guaranteed.
In addition to the star rating, customers can write a review about their shopping experience. These reviews can include information about shipping, customer service and the product.
Such personal experiences provide valuable information that can help other buyers with their purchase decision.
Conclusion – The shopping experience at Kaufland Marktplatz
In summary, the Kaufland marketplace offers a great shopping experience that combines both variety and ease of use.
The wide range of products, from food to electronics and fashion, ensures that there is something for almost every need. What’s more, the attractive prices and regular discounts provide an additional incentive for customers who want to get the most out of their purchase.
The simple and secure order processing is another plus that makes the Kaufland marketplace a good option for online shopping and retailers.
The transparent communication of return rights and excellent customer service create a feeling of security and trust.
After all, user reviews and testimonials help to ensure that the Kaufland marketplace remains a trustworthy platform where quality and customer satisfaction are important factors.
